“Leading Change by Changing the Way You Lead”- Paul Spiegelman
- How to create meaningful purpose in the company or organization you lead
- Culture, Customer Loyalty, and Profit are all connected- regardless of the business, we’re in the people business
- In the call center business, health care, “Patient Experience” company
- What’s most important in Paul’s view is to protect the culture he has built, passed on opportunities to sell because of the mismatch of culture
- Found a partner that valued the culture they had built
- The real perception about culture that matters are those on the front lines- not the Executive Managers
- “Culture IQ”- 10 questions (rate 1-10)
- 1. “Our core values are deeply intregrated into our decision-making process”- are your Core Values impacting your organization’s decisions or are they simply a plaque on the wall?
- 2. “We have fun at work”- how connected are people to each other in and out of work? Create environments where people, families, and employees can do life together
- 3. “We have a system in place to show that we care about the personal lives of employees”- Do we care about the personal lives of our employees? We can institutionalize culture in our organizations. Intranet can be used to track major events in our team’s lives- births, weddings, funerals, graduations, anniversary dates- have a system to follow-up
- 4. “Our employees get personally involved in our community service activities” – Give our team, give up revenue, and lead in our actions that we genuinely care about people
- 5. “We hire for fit, in addition to skill” - Are you screening to make sure people fit in your organization? The key is patience. We are going to make sure it’s not about the resume. Put them through multiple interviews, divide and conquer by having some people focused on interviewing for skill and some for fit. You may need to get rid of whiners, losers, or jerks.
- 6. “We quickly and appropriately move the wrong people out of the organization” - Not moving the wrong people out has a negative impact on morale. Often people will self-select themselves out. People will step up to help fill the gap for someone you have to let go.
- 7. “We regularly measure employee engagement, create action plans, and communicate results” – Randomly connect with various people and simply ask them, “How are you doing?” Find a good survey to track annually, Paul uses a 70-question survey they run annually. Have a culture committee.
- 8. “We have a robust reward and recognition program.” – Money is one thing but people really want to feel valued. Simply ask people what they want to do. Find creative ways to say thank you and recognize people.
- 9. “We regularly demonstrate our commitment to growing and training our employees”
- 10. “Our employees feel like they are here for a purpose beyond just their job” How are you making the world a better place? Recommends the Jim Collins process of finding your purpose.
10 Keys to Leadership:
- 1. You’re in the relationship business. Elevate conversations beyond the service- build relationships with clients. It’s hard to treat your client well if your organization is not “well”.
- 2. Hire superstars.
- 3. Focus on the small things. Be mindful of first impressions- how are you
- 4. Never be a bottleneck. You should never be the one people are waiting on- focus on an empty inbox to your team. Set the example of rock star service. Be the first responder.
- 5. Your organization is a reflection of you. 50% of the business is a reflection of the owner- what are you reflecting? What do you need to change?
- 6. Do what you say you’re going to do. Be accountable and keep your promises. If you’re not going to meet a deadline, give your team a heads-up.
- 7. Your direction, their voice. Give people the opportunity to fail. Delegate and step back.
- 8. Weed the garden. You’ll never have the perfect team, there is a regularly “weeding” process that needs to occur- sometimes people can’t adjust to the change or growth that occurs over time.
- 9. Get out of the zone. Spend time with people, not in the weeds.
- 10. Understand the personal vision of employees and customers. Never worry about people leaving your company- focus on adding value to their purpose and their lives. If someone leaves but is thanking you for adding to their life- you’ve accomplished what matters.
Other notes:
- One of the challenges that comes with building a culture is that you’ll have some people with a sense of entitlement. Address this with tough love but press forward- don’t be discouraged by a few apples that don’t “get it”.
- Building a culture will take time when starting out because you have to build trust, time will demonstrate it’s not a gimmick, work a plan and be consistent.
- “Small Giants”- companies that choose to be great instead of big… Recommended book.












